Our standard audit can provide your client with complete insight into their website’s online presence, compare metrics that matter against their competitors, and help detect opportunities that can increase their overall web performance

BACKLINK ASSESSMENT

• Spammy, Toxic, Irrelevant Backlink

• Excessive exact Matches

• Minimal Branding

COMPETITOR ANALYSIS (UP TO 3 COMPETITORS)

Authority

Domain Age

Trust Flow

Citation Flow

Domain Authority

Page Authority 

Backlink Portfolio

Number of Backlinks

Number of Referring Domains

Anchors Cloud 

Rank Equity

Number of Ranking Terms (Ahrefs)

Top 10 Ranking Keywords 

• Indexed Content

Canonical

Index Pages

Content Volume (Homepage)

Outbound Dofollow links

Internal Links

XML Sitemap

Robots.txt

Text/HTML Ratio 

Meta Content

Page Title

Meta Description

H1

Alt Tags (Homepage) 

Usability

Page Loading Speed (Homepage) 

Mobile Friendline

Tools

Google Analytics

Google Search Console 

Sharability

Social Media Buttons

Competitor Social Media Analysis: Facebook

Number of Likes

Number of Followers

Average Number of Monthly Posts

Content Post Types

Number of Reviews

Ave. Review Score

FB Page Creation Date (Est.) 

Competitor Social Media Profile: Twitter

Number of Followers

Number of Likes

Number of Tweets

Twitter Page Creation Date

Content Post Types

Average Number of Monthly Posts 

Competitor Social Media Profile: Instagram

Number of Followers

Number of Posts

Average Number of Monthly Posts

Content Post Types 

Content Assessment

Indexed Content

Duplicate Content

Keyword Presence

Image Alt Tags

URL Optimization

OnPage Blog Content for Freshness

Indexed Content

• Keyword Presence 

• Competitive Content Volume Analysis 

• Internal Linking Support 

• Originality / Duplication

• Content Formats / Rich Media 

• Image Alt Tags

• URL Optimization 

• Freshness | Blog Content

Initial Data Assessment

• Google Indexed Pages

• Duplicate Content Index 

• Mirror Site Presence 

• XML Sitemap Presence

• Google Search Console Crawl Errors

• Google Search Console Manual Action

• Keywords Assessment & Recommendations

• Business Analysis 

• Target Audience 

• Branded Keyword Identification 

• Generic Keyword Matching 

• Keyword Selection

Mata Content Data Report

• Title 

• Description 

• H1 

• Alt Tags

Ranking Equity

• 3rd Party Tool Ranking Equity 

• Branding Equity 

• Local Equity

•  

• Silo Structure

• Click Depth of Target Pages

Tools Setup & Integration

• Google Search Console 

• Google Analytics Setup

Usability

• Phone Number 

• Clickable Logo

• Above the Fold Content 

• Images 

• Incoming Internal Links

• Outbound Internal Links 

• Image Count

• Social Buttons

• Calls To Action Buttons

Website Performance Assessment

• Web 2.0/HTML 5 

• HTTPS Check

• Website Mobile Responsiveness 

• Microformats 

• Site Speed Assessment 

• 301 Redirection 

• 404 Page Check 

• Duplicate Site Check

• Risk-Free Purchase

• 24/5 Customer Support

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